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How to Write a Corporate Sponsorship Proposal Letter by Contributor - Updated September 26, Getting corporate sponsorships is helpful in both promoting your business and defraying promotion costs. Also, when you have corporate sponsors, people who might buy your product or service tend to trust you more.
Plus, you get paid to have the sponsorship. However, you will never be successful getting corporate sponsors if you don't write killer proposals. The secret is to include several important components.
Start with a story that will make an emotional connection. Behind every corporate sponsor is a human being. Human beings determine who the corporation will sponsor and who they won't.
They don't want to do business with a machine; they want to do business with a human. Thus, if your business is about helping moms find green products for their homes that will actually do the job, then tell a story about how you successfully converted your home to a green, safe and clean home while raising three active children under the age of four; or tell the story of a mom who was successful because your company helped her do the same in her home.
Keep your story brief but compelling. Give a clear description of what you do or what your company does. As in the preceding example, "We help busy moms find products that are safe for their children, safe for the environment and actually thoroughly clean.
We show moms that using particular products is not only good for their families and the environment but is also cost effective and does the job moms need the products to do.
It should describe what you do, how and why. It should also include who needs what you do and why. Include the benefits to the corporate sponsor. If you represent a green cleaning product company, tie in the benefit to your corporate sponsor for being affiliated with you.
If you have a mailing list of more than 50, readers, state that as your corporate sponsor, more than 50, will be exposed to their brand and their name for a year, once a week or however often you do a mailing.
If you are going to publish an article about your corporate sponsor on your website, state that in this section. You should already have done research on your demographics. If not, Google "statistics your-target-population. If you hit on a company relevant to your target population and it offers a media kit, request one.
Media kits tend to include demographic information. Specify who is on your advisory board. If you are not an expert in your field, make sure you have people surrounding you who are.
Make sure you name those people in your proposal. They will help lend credibility to your business and ultimately to the corporate sponsorship. Request a specific amount of money. Remember, when you get a corporate sponsor, the contract should be for one year; thus, request an amount for a year.
Even if it is specifically for a one-time event, you should make the statement that you are asking for a specific amount for one year.
Remember, corporate sponsorship does not automatically renew. Once the year is up, you will need to submit a new proposal. References Best Sample Resume: Corporate Sponsorship Letters About the Author This article was written by a professional writer, copy edited and fact checked through a multi-point auditing system, in efforts to ensure our readers only receive the best information.
To submit your questions or ideas, or to simply learn more, see our about us page:Keep the letter to one page in length. If you receive the sponsorship, send a thank-you note and honor the agreement as to the benefits mentioned in the letter.
You should use a sponsorship proposal template to help you format your proposal correctly. We have included one on this page for your reference. A proposal letter should be attached to a proposal for sponsors to respond to.
Your proposal itself should have a cover page with a table of contents.
New to proposal writing? Don’t worry about. The Sponsorship Request Letter Doesn’t Make the Sale! You Do! If your first point of contact with a sponsor is by writing them a sponsorship request letter, your chances of success are very low.
It is incredibly important to involve your sponsors in the process of building a request letter or a sponsorship proposal. You can use the sponsorship letter to grab their attention, warm up a call or, better yet, to .
A sponsorship proposal letter is written by a company or an organization to another company to become sponsors of a particular event organized by the proposing company.
The letter basically is a request that is asked to the sponsor company. Step one in writing a winning sponsorship proposal is to do a little digging. That is, you have to dig into your event data to quantify the value you bring to the table.
To learn about the specific data relevant to sponsors and where to find it, check out “ How to Win Sponsors With Your Event Data.”.
When writing a letter asking for sponsorship, provide information on the reason for requesting sponsorship, the program to be sponsored and the benefits of sponsorship. The primary goal of a sponsorship letter is to convince donors to contribute to .